Don’t Let Your Business Be On The Wrong Side Of History

Pivot into adopting a social cause

Nikki Waterson
Feedium
Published in
4 min readOct 15, 2021

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Photo by Ross Findon on Unsplash

Why should we bring social accountability into our business now?

So here’s something I learnt when I first started Paws for Giving. Social action is at least somewhat necessary to most customers. And to a vocal minority of customers, social…

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